Pressroom

Interactive Experience for Vogue Tyre

QA Graphics helped Vogue Tyre launch EnTyre 360°, an online shopping tool for the car parts aftermarket. EnTyre 360° is an interactive experience that lets customers virtually modify their vehicle to see exactly how custom accessories like tires and wheels will look on their car before purchasing.

“EnTyre 360° has been very well received by our visitors to Vogue’s website,” said Ken Brockway, director of Vogue Tyre marketing. “This software was designed exclusively for us and brings a whole new perspective to customizing vehicles.”

Visitors can see their vehicle in 3D and use the online tool to customize their vehicle, choosing from true factory colors, wheels, grilles, tires and a body kit. Viewers can choose from the top-selling accessories available, with the selections shown almost instantly in a full 360-degree view to see the updates from every angle. Currently, EnTyre 360° has two models on display ― the Cadillac CTS and Lexus RX350. QA Graphics will continue to work with Vogue Tyre to roll out additional models in 2010.  See the cutting-edge application on Vogue Tyre’s website, http://www.voguetyre.com/3d/index.php.