Pressroom Press Releases Vogue Tyres Uses QA Graphics’ Virtual Showroom to Elevate their Shopping Experience
| Vogue Tyres Uses QA Graphics’ Virtual Showroom to Elevate their Shopping Experience |
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(Ankeny, Iowa) QA Graphics, an innovative computer graphic development company, has developed a virtual showroom for Vogue Tyre and Rubber Company to enhance their customers’ shopping experience. Customers can visit Vogue Tyres’ new online showroom, EnTyre 360°, to virtually customize their vehicle with Vogue products and see exactly how it will look on their vehicle before buying. Vogue Tyres, a provider of high-end custom tires, wheels, and accessories, launched their new online showroom, EnTyre 360°, in December of 2009. QA Graphics developed the virtual tool to help Vogue provide the automobile parts industry with an interactive experience which lets customers virtually modify their vehicle to see exactly how custom accessories like tires, grilles, wheels and true factory paint colors will look on their vehicle before purchasing. The application can be found on Vogue Tyres’ website, http://www.voguetyre.com/3d/index.php, displaying the vehicles in 3D. When using the online tool, visitors can modify their vehicle and see the selections almost instantly in a full 360-degree view that shows the custom accessories from every angle. “EnTyre 360° has been very well received by our visitors to Vogue’s website,” said Ken Brockway, director of Vogue Tyre marketing. “We found that our customers needed a way to visualize what their car would look like with Vogue tires, wheels and grilles,” said Brockway. “We wanted a program that was easy to use for our customers that would enhance the reality of the vehicle. The 360-degree viewer takes the guessing work out of purchasing the perfect product for your car.”
Currently, EnTyre 360° displays two models that can be virtually modified ― the 2010 Cadillac CTS and Lexus RX350. QA Graphics is working with Vogue this spring to add the 2010 Cadillac SRX Crossover and Cadillac Escalade EXT to the virtual showroom. Two more vehicles from the 2010 Lexus models are also scheduled to be developed this year. This interactive solution is new to the auto industry and is expected to be well-received, adding to sales and easing purchasing decisions. Product configurators such as EnTyre 360° help ease the shopping process, allowing viewers to virtually change the size, color or possible accessories of their product to see how it will look before purchasing. QA Graphics’ design team can develop custom virtual solutions to showcase any product in realistic 3D and 360-degree views. The company also provides its customer base with a variety of 3D designs and interactive solutions, including interactive displays, animations and website development.
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