Contact:
Sarah Erdman, Marketing Director
515.965.3403
serdman (at) www.qagraphics.com
July 29, 2013
QA Graphics, Iowa based interactive design firm, is pleased to announce that they have developed a Shift Virtual Configurator for Wyatt Bicycle Co. Shift is a cutting-edge interactive application that allows virtual product customization. Wyatt Bicycles is using the application to allow customers to virtually customize their bicycle before purchasing.
Wyatt Bicycle Co is a bicycle company based out of La Crosse, WI. The company specializes in reliable, affordable, and appealing fixed gear and single speed bicycles. Wyatt Bicycles saw a need within the bicycle industry to provide customers more flexibility when bicycle shopping. Typically customers have the ability to choose from a few color options for the frame, but not the entire bicycle. Wyatt found that a large portion of their customer base was requesting more custom bicycle combinations, so the company wanted to find an easier way to help customers identify exactly what they wanted. Wyatt sought out QA graphics to discuss a solution that would help them streamline this customization and buying process. QA Graphics worked with them to create a Shift Virtual Configurator.
“I hope that this configurator will provide an innovative way for customers to pick and choose the colors of their bicycle and actually see what the bicycle will look like before they purchase it,” said Wyatt Hrudka, owner, Wyatt Bicycle Co. “I believe that this will help increase our sales and grow the company.”
The interactive application has been integrated into Wyatt Bicycle’s existing website. It allows users to customize their bike and better visualize different color options before ordering. Customers now have the ability to select their color preference for the bike’s frame, wheels, seat, chain and decal. They can also choose from different background settings and save an image to view the customized bicycle at a later time. This configurator can be viewed on Wyatt Bicycle’s website at http://wyattbikes.com/customize/.
