Contact:
Sarah Erdman, Marketing Director
515.965.3403
serdman (at) www.qagraphics.com
June 18, 2013
QA Graphics, an Iowa interactive design firm, is pleased to announce that they are developing interactive displays for Hy-Vee, Inc., to help educate their consumers about the supermarket’s sustainable initiatives.
Hy-Vee is an employee-owned corporation operating 233 supermarket stores in eight Midwestern states. The corporation has been taking a number of steps to make its stores and operations more environmentally friendly, and has looked to QA Graphics for a creative way within the stores to illustrate these sustainable initiatives. QA Graphics has developed the Sustainable Building Dashboard, which is an interactive application used to educate about sustainability. The dashboard is planned to be incorporated at all of Hy-Vee’s new store locations. The first store it has been implemented at is the Hy-Vee in Urbandale, Iowa. The dashboard is displayed on a 42-inch touchscreen near the store entrance, allowing customers to learn more about the store’s sustainable features. The Urbandale store has been designed and built to LEED standards, although it has yet to be formally scored.



