Sarah Erdman, Marketing Director
serdman (at) www.qagraphics.com
July 8, 2013
QA Graphics, Iowa interactive design company, is pleased to announce that they have developed two different marketing videos for IP Pathways, Leading the Data Center Revolution®.
IP Pathways provides solutions that help customers modernize their data center infrastructures through virtualization; embracing mobility by delivering desktops, applications, and data to any device, anywhere and at any time; optimizing Microsoft applications such as MS Exchange and Lync; protecting data and implementing business continuity strategies. The company looked to QA Graphics for a creative way to share their message with potential clients.
“IP Pathways is expanding our reach into Kansas, Missouri, and Nebraska and also has launched a national healthcare practice. As we expand and grow, we need new and effective ways to help potential customers learn about what we do and what makes us different; video provides us that,” said IP Pathways’ Co-Founder and EVP, Wade Brower. “We do things very differently than many of our competitors and are always looking for ways to set ourselves apart. The video campaigns created by QA Graphics are unique; they do a great job of telling our story and allow us to connect with potential customers quickly and in a way that is different than our competitors.”
QA Graphics developed two informative videos for IP Pathways, helping storyboard the video concept, writing the script, providing the voice-over and 3d design, and producing the final video. QA Graphics also provided IP Pathways with LCD video cards, a creative way to showcase and distribute these video solutions. The 6 x 6-inch cards are custom printed and contain an LCD screen inside that plays the video. The portable cards allow IP Pathways to quickly share their information in an easy-to-understand, accessible format. The cards serve as a great marketing tool, whether it leaves behind after meetings or a mailer to inform potential clients on business practices. What’s unique is that the videos can easily be changed if IP Pathways wishes to showcase a different video in the future.
“All of us at IP Pathways were impressed with the creativity QA Graphics brought to these projects,” added Brower. “The videos themselves are eye-catching; they do a great job of telling our story and are very professional. The healthcare video really helps our team introduce ourselves to hospitals around the country. The addition of the LCD video cards was a great addition and gives us an eye-catching and very functional way to put this in the hands of our prospective customers. The combination of the video, the LCD cards, and the packaging allow us to easily share our story in a way that is different than our competitors. We couldn’t be more thrilled with the work the QA Graphics team accomplished!”
QA Graphics provides a range of video solutions to assist companies with marketing, education and training needs. QA Graphics’ design specialists utilize high-end graphics, animations, and voice-over capabilities to produce motion graphics, visual effects, and professional 3D animated videos. The LCD video cards complement video solutions. Organizations have the ability to feature up to five different videos on the card, with the ability to update the videos.
About QA Graphics
QA Graphics is an Iowa-based creative design company specializing in interactive applications, 3D design and animation, mobile app development and other multimedia. The company is also a leader in the building automation and green building industries, providing HVAC graphic development services and energy dashboards to help organizations educate occupants about building performance and sustainability.
About IP Pathways
IP Pathways, Leading the Data Center Revolution®, provides solutions that reduce complexity within IT infrastructures by reducing data center footprints, consolidating data storage and management, simplifying virtualization, and optimizing application performance & security. IP Pathways lives in the data center and specializes in the following areas of the IT environment: Data Storage, Server & Desktop Virtualization, Core Networking, Servers & Unified Computing Systems and Application Performance & Security. Visit http://www.ippathways.com to learn more.