QA Graphics is hiring! We are looking for a marketing coordinator and an HVAC BAS UI developer to join our team. If you know of anyone that may be a good fit, please pass on the job descriptions. view openings here.
Sustainability Mythbusters
We loyally read the environmental news site, Environmental Leader, here at the office. I recently came across “Sustainability Mythbusters” a series of 6 articles provided by Schneider Electric’s Global Sustainability Services team. The series explores common misconceptions related to the topic of sustainability and presents a business case to “bust” each myth. In Part III, they address the myth that it’s too expensive for businesses to be sustainable, when in reality, it’s too expensive not to make change to be more sustainable.
At a time when budgets are tight, it can be daunting to think about investing in building renovations or products for building efficiency. But that doesn’t mean there’s nothing you can do if you don’t have a large scale plan in place. You can start implementing strategies that don’t require a major investment. See if you can identify how to reduce energy, water usage or waste at the office. Implement recycling programs and energy saving initiatives. Get both management and your occupants involved so everyone is working towards a more efficient building. Everyone can make a difference if they change their direct energy usage habits, including plug load usage from phones, tablets, lamps, computers, heaters, fans etc. If done effectively this can contribute to a more efficient building and cost savings will reflect that. Use this data to evaluate and consider investing in longer term strategies. The article states that up to 30% of utility costs can be reduced if you invest in better controlling automation and optimize consumption. Continue to implement short term goals while maintaining a longer outlook for the future and follow ROI in these changes.
Websites – Make Your First Impression Count
In the marketing section of our blog we will be addressing trends that we come across, how our products and services are relating to companies marketing efforts, and other general marketing and design topics.
After recently reading a post on Mashable dubbed ‘The Top Ten Reasons Why Your Website is Losing Sales’, I got to thinking about the list and the importance of a website in modern day business. Mashable’s list primarily focuses on B2C retail sites but incidentally touch on a few great points for any site, including B2B.
Reason number 4, site functionality, stuck out to me as an obvious one for all sites. If pieces of your site aren’t working people will leave your site quickly and probably never return. Reason 10, Imagery, also caught my eye. A good site with proper functionality and good content can lose out to lesser sites that put forth the extra mile on the design end. This is a shame but it is the way people operate.
Recognizing these key universal factors when developing a site for any business is becoming more and more crucial as the overwhelming majority of first impressions for a business now happen online. The first thing people do when looking for a product or service whether B2C or B2B is gravitate to Google to look for businesses that fit their needs. This online introduction to companies is the reality of our time. My recommendation to you is to put your best face out there to start making that first impression fully reflect the quality and values of your business.
QA Graphics is entering the blogosphere!
It is a new year and we are making one of our resolutions to start giving more personal insights into what we do here at QA and what is going on within the industries we work in. Many of us at QA Graphics have thoughts rolling around that we’d like to share with people. In today’s day and age there is no better way to do that than a blog. With our new literary medium we plan to bring you new and hopefully interesting perspectives on things going on within the building automation, sustainable building and marketing industries.
There will be several of us dishing out our different thoughts on trends, recent events, and things going on in our world, to keep things fresh. Hopefully as we go along you will get know some of us a little better, maybe even grow to like us, and also learn something from our perspectives on the industries we work with on a daily basis.
QA Graphics Releases New 3D HVAC Images
Contact:
Sarah Erdman-Lewis, Marketing Director
515.965.3403
serdman (at) www.qagraphics.com
January 22, 2014
QA Graphics, a leading provider of design services for the building automation industry, has added more than 30 3D HVAC Images to their 3D Equipment Library. The library offers a variety of high-end 3D graphics that can be used to develop system graphics that more accurately represent the mechanical equipment in place at a facility.
The 3D Equipment Library provides realistic representations of equipment from product lines including York, Carrier, Trane, McQuay, Liebert, Ingersoll, Baltimore Aircoil Company, Buderus, Cleaver Brooks, Murray and AAON. The more than 30 graphic additions include chillers, air handling units, boilers, electrical pieces, generators, roof top units, a pump and sensors. The collection of graphics now includes over 70 3D images of HVAC equipment. Users can maintain their existing BAS software and use the 3D images to create system graphics that realistically represent the equipment in place.