With video content rising by 74% year over year, visual content plays a major role in any good strategic marketing plan. From promotional reels and behind the scenes interviews, to video advertising on Google and Facebook; marketers are recognizing the powerful impact that video has in telling their brand story.
Traditionally, marketers have used YouTube and embedded videos on their websites to engage users and convert leads. Today, platforms like Facebook have incorporated paid video ads which have been shown to outperform traditional static images and with 62% of Google searches including video, the search engine is testing video ads in their PPC search ads. These new trends give marketers virtually limitless options for distributing branded video content to their audience.
3 Trends for Video Marketing in 2016
- Increased emphasis on branded video content. What is branded video content? Anything published under a brand’s name for the sole purpose of engaging users, providing value, and presenting a direct and compelling call to action.
- Revitalizing email marketing with video. Including a video in an introductory email increases the click-through rate by 96%, and decreases the number of subscriber opt-outs by 75%.
- “Mini-form” ad creative is on the rise. With the increase in paid video ads, companies are using short videos to leverage the power of social sharing on platforms like Facebook, Instagram, Twitter, Periscope and SnapChat.
Including engaging video content in your marketing mix is no longer optional. It is predicted that by 2019, 80% of all Internet traffic will be to videos and as marketing gets more social, these videos will allow consumers to market for you with social sharing.
Smartphones puts videography into the palm of every user’s hand, but just because you have easy access doesn’t mean you should skimp on quality. Having dedicated resources for your video marketing efforts is essential to successful execution. Sixty-two percent (62%) of consumers are more likely to report a negative perception of a brand that publishes a poor quality video.
If you want to make quality videos to enhance your digital marketing strategy but don’t have the dedicated resources in-house to make it happen, QA Graphics can act as an extension of your marketing team to create dynamic videos to impress your customers. We have partnered with agencies and marketing departments around the US to deliver videos and motion graphics that help give your audience a total brand experience.