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3D
How 3D Design is Changing Brand Marketing
3D design is changing the way brands engage with customers through vivid virtual interactions. As customers rely more on online shopping, providing an engaging, true-to-life experience will help brands make a connection with potential buyers.
Visualize products in ways that traditional media can’t. 3D design provides more realistic platform for customers to engage with than photography or traditional videography. Today, online shoppers enjoy 360 views of products to examine every aspect before purchasing without having to leave the comfort of their homes. 3D design can take things a step further with walk-throughs of spaces, the ability to place furniture within a space to envision how it would look in your home, and many other interactive experiences for potential customers.
Maintain image consistency and eliminate the need for re-shooting product photos. Once your product is set up using 3D design, you can manipulate the graphics to see any angle or detail. There’s no need to spend time resetting and shooting to get the perfect image to market your product. Quality 3D graphics give your customer a photo-realistic visualization of your products, providing a truly immersive experience. Creating 3D images for catalogs or websites is an appealing and cost effective way to keep your image branding consistent.
Create conceptual designs for new products. Have an idea for a new product but need the funds to get started? With start-up sites like Kickstarter and Fundable, it’s easier than ever to bring your idea from concept to reality, but how do you show your product before you even have one? 3D concepts make it possible to take sketches of ideas and turn them in to life-like product renderings.
Interested in learning about how QA Graphics can help bring your marketing strategy to the next level with 3D design? Contact us today!
Learn How 3D Animation Can Help Your Business
Improve Your Marketing Strategy & Safety Training Process
Equipment Demonstration Videos
Online video marketing is the single most practical use for your marketing time and energy. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, high click-through rates and higher conversion rates.
QA Graphics develops effective marketing videos that promote your business and captures your audience with an exciting visual and audio message. Our video team uses the latest technologies to produce professional animated videos, motion graphics and other visual effects. We can help you improve your sales and marketing efforts for trade shows.
Interactive 3D Training, Safety and Operations Applications
QA Graphics has worked with companies across multiple industries, to design and develop custom interactive training applications. The mobility allows for safety professionals to conduct training from anywhere — on site or in the office.
3D animation offers flexibility by keeping the safety training process contemporary, and allowing for real-life equipment scaling and equipment demonstrations.
Also, animations can be updated in a more cost-effective and timely manner than traditional video.
Take Your 3D Renders to the Next Level
3D Walkthroughs Help Architects, Engineers and Developers Sell.
If engaging clients and the public, promoting your designs, and standing out from the competition are your goals, then 3D walkthroughs should be a top priority. Walkthrough animations allow for the end-user to have a virtual experience with your project, one they wouldn’t get with images.
QA Graphics can create a walkthrough of virtually any project or development, inside and out, with fixtures, lighting, landscapes, fittings and finishes specified by you. We can use your already created 3D assets and place into limitless designed environments. We also have the ability to create projects from scratch based on your existing drawings.
Just Want a 3D Render?
No problem. QA Graphics can turn virtually any drawing into a 3D render — Bring us your napkin sketches, whiteboard doodles, CAD drawings, etc. and we’ll provide you with cost effective 3D renders. Did we mention we have Octane Render capabilities?
QA Graphics Brings Employee Training to Life Through 3D Interactive E-Learning
In today’s competitive business environment, organizations are consistently seeking ways to maximize their return on investment and streamline processes. Leading organizations understand that well-trained employees are the cornerstone to their success.
3D interactive e-learning tools
When a global agricultural company was seeking a short training video, they came to QA Graphics with a vision of an end product. QA Graphics turned that vision into a contemporary, realistic 3D interactive e-learning tool that has the potential to transform the production process.
The client initially wanted a short instructional video that showed the seed production process from harvest to delivery. Because of the client’s contingent of seasonal employees, there often is a lack of understanding of the entire production process. Without a complete understanding of what happens when corn is picked, delivered, husked, conditioned and treated, for example, quality and productivity may be sacrificed. It can be difficult for employees to grasp the full capabilities of equipment or even how to fix a simple malfunction.
Standard equipment and process manuals are often technical, one dimensional, and lack relevance when it comes to scale. Language and learning style variances also can influence overall results. QA Graphics knew that the key to better-trained employees was to bring the processes to life through animation and 3D interactive e-learning.
QA Graphics worked closely with the client team to gain a thorough understanding of the production process. This included a facility tour, where photographs were captured that provided details about the equipment and overall plant layout. The client also invested in a 3D facility scan to obtain point cloud data of the exact layout and dimensions. Because a desired outcome of the training tool was a visual fly-through of the facility, the point cloud data helped QA Graphics to accurately and quickly model the corn receiving, conditioning and treatment facilities.
Armed with diverse content, QA Graphics created a storyboard for the client to review. The storyboards included details of each scene, outlining what was occurring in the scene and the accompanying narrative. Once approved by the client, the storyboard served as a roadmap throughout the development of the video, which led to efficiencies in cost and production time.
Robust animation provides flexibility
QA Graphics chose animation for the process in lieu of video footage. Animation offers flexibility by keeping the training process contemporary, and allowing for real-life equipment scaling and interactive demonstrations of how equipment works. For example, if a component of the equipment needs to be replaced, an operator can go to a kiosk or computer and see firsthand how to replace the part. Animation also protects secure information by allowing programmers to slightly alter the visibility of proprietary components. Beyond these features, images and narration generally can be updated in a more cost-effective and timely manner than video footage.
With a realistic 3D interactive e-learning tool that provided information on specific tasks as well as the overall production process, the client can confidently move new employees into production work sooner. Because employees aren’t left to interpret training manuals on their own, ROI improves in everything from productivity, to a reduction in potential workplace safety injuries.
Applications for this type of interactive, animated product offering are endless from manufacturing processes, to selling the benefits of equipment, and to fostering an understanding of complex engineering protocols. The service combines all of QA Graphics versatile capabilities into a dynamic e-learning tool!