Download the Project Spotlight PDF version HERE for more information and pictures.
QA Graphics (booth C1381) partnered with Nortek Global HVAC Division (booth C3129), to provide a state-of-the-art interactive sales tool application with a larger range of services that utilized the companies many talents. Nortek came to QA Graphics needing a sales and marketing tool for their vendors to showcase how each of their different units can be used in multiple types of settings. The task then became to create a sales tool that shows the versatility of Nortek’s many units by presenting them in a factual display that has an easy-to-understand user interface and is visually appealing. This led to the following services provided by QA Graphics:
Complete Sales Tool with 3D Graphic Models
3D Models
Site Maps
QA Graphics worked with Nortek to provide a photorealistic 3D city view to encompass all the requested building types. Nortek’s equipment services were broken down into four major building categories: residential, commercial, industrial, and institutional. From there, twenty-nine custom building exterior renders were created for this site map. This allows the capability to show the versatility of their units by realistically demonstrating the 3D equipment models in a real-life situation within a building or home. The end result is a site map view that is clickable so that users can easily access the various building types to view more. This provides an even more dynamic look and feel, just as if you were viewing the building and equipment in person.
To see the site map and easy-to-understand navigation, view this video:
Total Interactive Sales Tool


