creative services
QA Graphics Wins 2016 Gold Marcom Award
QA Graphics, a leader in the building automation system (BAS) graphic outsourcing industry, is a recipient of a Gold MarCom Award in app for business category for their UX design of the Taco LCI-4 app. MarCom is one of the oldest, largest and most prestigious creative competitions in the world. Winners are selected from over 300 categories in Print, Web, Video and Strategic Communications worldwide.
QA Graphics has over a decade of experience in UX design and BAS graphics. By working with QA Graphics, Taco Solutions gained: An application with an improved user experience that embraces Taco’s brand standards, a highly-detailed graphics symbol library that depicts Taco’s equipment, and savings in time and money.
MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Six thousand plus entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
The post-production of this project also provided Taco Comfort Solution’s engineers the ability to refocus their limited time on product functionality, allowing for an overall faster launch for LCI-4. “With consumer-facing products and graphics rapidly advancing in the HVAC industry,” said Dan McCarty, owner, and president of QA Graphics, “we are excited to help companies make that shift to a more premier looking product easier.”
To download a copy of the case study written, visit: https://www.qagraphics.com/taco_case_study/
A list of Platinum and Gold Winners can be found on the MarCom Awards website at www.marcomawards.com.
About QA Graphics – QA Graphics is a leader in the building automation and green building industries. The company specializes in HVAC graphic development services, system graphics, floor plan graphics, and Energy Efficiency Education Dashboards™ (EEEDs). Since 2006, QA Graphics has served as an expert design resource for the building controls industry and is able to provide BAS graphics for any type of building automation. The company also provides marketing solutions such as interactive applications, 3D design and animation, UX design, videos, and more. Visit www.qagraphics.com to learn more.
MarCom Awards
Sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 22-year-old international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $200,000 in charitable contributions.
About Taco Comfort Solutions – Taco Comfort Solutions is a third generation, family owned, American manufacturer of high quality, high efficiency heating, cooling, plumbing, and irrigation products. Headquartered in Cranston, RI, Taco is global in scope with manufacturing facilities in Rhode Island, Massachusetts, Arkansas, Ontario, Vietnam, and Italy. Its skilled employees produce precision pumps, valves and controls, air-dirt separators, heat exchangers, tanks, domestic hot water recirculation systems, and web-based building management controls. Visit www.taco-hvac.com to learn more.
To view this press release on PRwebiste visit: http://www.prweb.com/releases/2016/11/prweb13813947.htm
[metaslider id=7585]
Taco Case Study
Download the PDF version HERE.
Executive Summary
This report was commissioned to study how QA Graphics worked with Taco Comfort Solutions to enhance their system graphics and user experience.
Taco worked with QA Graphics to upgrade their functional, templated app into one that was also well-designed and intuitive.
By working with QA Graphics, Taco gained:
- An application with an improved user experience that embraces Taco’s brand standards
- A highly detailed graphics symbol library that depicts Taco’s equipment
- Savings in time and money
About Taco Comfort Solutions
Taco Comfort Solutions is a third-generation American manufacturer of high quality and high efficiency heating, cooling, plumbing, and irrigation products.
Taco is based in Cranston, Rhode Island, but is global in scope with manufacturing facilities in Rhode Island, Massachusetts, Arkansas, Ontario, Vietnam, and Italy. Its skilled employees produce precision pumps, valves and controls, air-dirt separators, heat exchangers, tanks, domestic hot water recirculation systems, and web-based building management controls.
Taco is committed to reaffirming and strengthening the values that have shaped the family-owned business since 1920. This is especially important in a fast-changing, increasingly global marketplace. Taco believes that the strong working partnerships and enduring commitment to product quality will enable them to remain competitive and keep Taco vital well into the future.
Challenges
Taco currently sells a building management tool called the LCI-3. This tool works well in its target market, but has only received small functional updates over the years, and no design improvements. The product’s functionality was fine, but the outdated look and feel was not up to par with what Taco and their customers needed.
The theme did not encompass the company’s brand and style. The LCI-3 tool also lacked the equipment graphics which had become expected by the market. Taco offered other options to provide standard graphics to their customers, but these standardized graphics did not give Taco’s building management tool the personal touch clients wanted. Taco wanted to create a custom graphics package, but didn’t have any in-house graphic design resources.
Taco’s engineering department originally created the custom graphics needed for their application. However, the engineers had very little graphic design experience, and the company still felt the graphics were missing their mark. The introduction of consumer-facing products had rapidly advanced the market standards for HVAC industry graphics and interfaces.
“We knew to play at the next level we would need help,” said Danato Borelli, director of engineering at Taco Comfort Solutions.
How QA Graphics Helped
Taco had seen QA Graphics’ work used by other industry businesses. These projects gave Taco an idea of how QA Graphics could enhance their building control application. The company wanted to work with QA Graphics to enhance the app’s user experience and create a more sophisticated symbol library.
User Experience
QA Graphics’ user experience (UX) designers understand the importance of creating visually appealing interfaces that put the user’s needs first and incorporate a company’s branding. After getting a feel for Taco’s vision for the application, the designers explored the app’s functionality and brainstormed design ideas.
QA Graphics created an application map to visualize the flow of the application and made suggestions on how to improve navigation or simplify a page’s content. The UX designers also researched different ways to marry Taco’s branding with digital design trends. These efforts made the application’s design cohesive, modern, and logical. Users could easily navigate between the different application areas, including a control view with real-time monitoring, activity logs, data trending, and more.
The application was built to work at different sizes on several different devices. QA Graphics designed two separate mock-ups per page to help Taco’s developers visualize how the application would look on different screens. These page mock-ups were sized for vertical mobile devices and horizontal tablets. Once these mock-ups were approved, QA Graphics sent Taco any development specs, images, icons, color values, and font information needed to build the page within the application.
The design theme and assets that QA Graphics created will be critical as Taco attempts to expand their product family across more non-traditional offerings. The controller graphical assets will provide a template for Taco to use across other platforms and create a more consistent style between their products.
Symbol Library
Taco also worked with QA Graphics’ 3D designers and Building Automation System (BAS) specialists to create a custom symbol library and mechanical equipment graphics. QA Graphics’ symbol library offers static and animated graphics, including unit ventilators, under floor units, tanks, rooftop units, and more.
QA Graphics’ specialists are experts in the BAS graphics industry and worked with Taco to build a robust symbol library. QA Graphics created all the 3D graphics and piping needed to build the system graphics within the application. The app’s library now features superior graphic representations of a user’s system, including dynamic graphics, moving fans, and pumping pumps.
Customer Experience
Taco’s team became more excited about the project as QA Graphics worked through the application upgrade and sent updates. The company was able to see how their work could be re-imagined with a modern, updated design, while leaving their desired functionality intact. QA Graphics’ designers transformed Taco’s functional but visually unappealing application and into a presentation piece that Taco is proud to display. Taco now has a product that matches their customer’s expectations.
When asked about the process and work of QA Graphics, Borelli said, “I think that QA Graphics has a really talented team of people who can help HVAC companies move their product designs to a much more polished level. The team was friendly, easy to work with, and offered good value for the time and money spent.”
Post Production
Taco’s new product is close to its launch date, and they have all the graphical assets they need to prepare the application for release. The design process required very little work to be done on Taco’s part. Their engineers were able to refocus their limited time on product functionality, allowing for an overall faster launch for LCI-4. Taco saved time and money in resources when they hired QA Graphics’ professionals to work on their application.
Taco’s new LCI-4 application features a modern style that embraces Taco’s branding. Taco’s graphics are now custom, highly detailed, and accurate representations of clients’ systems. These graphics are controlled entirely through the app QA Graphics helped upgrade. LCI-4’s design is better what than Taco could have created without QA Graphics’ expertise, and the design process did not eat up engineering resources.
“Working with 2-3 experienced designers at a high level was very much worth the cost of the project. There is no way that Taco could have sourced this level of HVAC design talent locally. Sales numbers will likely increase after product launch as well,” said Borelli.
About QA Graphics
Since 2006, QA Graphics has served as an expert design resource for the building controls industry and is able to provide BAS graphics for any type of building automation. QA Graphics has collaborated with several leading control system manufacturers and private companies to develop custom libraries. These graphics are embedded within the control manufacturing software to provide a consistent style on any BAS. Offering a competitive advantage in the building automation system industry with more appealing and realistic graphics than typically provided with BAS software.
Visit www.qagraphics.com to learn more.
Download the PDF version HERE.
Changes for QA Graphics Amidst Strong Growth
QA Graphics announces a reorganization plan in efforts to streamline its focus and expedite company processes. Business has been growing because of new offerings from the company and the needs of the market. This prompted the reorganization, which brings a change in some leadership positions to align with the company’s overall strategy.
BAS Graphics Specialist Ben Hansen will now oversee the Graphic Outsourcing team, and an Art Director position will be created to head the company’s design projects. QA Graphics will also be hiring for the following positions: a UI Designer, two CAD Drafters, two Building Automation UI Designers, and two 3D Modeler Artists.
The redistribution of responsibilities and search for new hires will begin immediately. The company expects to continue to increase profits by expanding business in the fast-growing graphics field.
About QA Graphics – QA Graphics is a leader in the building automation and green building industries. The company specializes in HVAC graphic development services, system graphics, floor plan graphics, and Energy Efficiency Education Dashboards™ (EEEDs). These dashboards help organizations teach occupants about building performance and sustainability. The company also provides marketing solutions such as interactive applications, 3D design and animation, UX design, videos, and more. In 2013, QA Graphics was ranked the 13th fastest growing private company in Iowa; it was also included in Inc. 5000’s national list of fastest-growing private companies. Visit www.qagraphics.com to learn more.
Engaging Your Audience with Successful UX & UI Design
As of May 2014, 25% of global web traffic was conducted on mobile devices, this number continues to increase each year. Companies are getting more serious about their business’s mobile presence and need the resources to create responsive designs for online marketing. Responsive design results in nearly 15% increase in unique clicks for mobile users, according the Litmus & MailChimp “The Science of Email Clicks: The Impact of Responsive Design & Inbox Testing” (December 2014). One of the user top complaints is when designs are not mobile friendly. This has lead tech companies focused on creating interfaces for mobile screens and the previously unfamiliar roles of UI and UX Designers.
UX Designers (or User Experience Designers) ensure that designs logically flow from one step to the next and are concerned with exploring different approaches to solving specific user problems. UI Designers (or User Interface Designers) visually communicate the path that the UX designer has laid out. UI Designers deal with the overall feel of the finished product and design each page a user interacts with. Many companies combine these roles because they work so closely together to create engaging experiences for the audience.
Successful UX & UI design incorporates the following:
- Creating a layout that fits the screen.
- Using elements designed for touch screens and ensuring that those elements are the appropriate measurements for touch-ability (44 x 44 points).
- Using text that is at least 11 points so it is easy to read.
- Making sure font colors appropriate contrast with backgrounds.
- Using high resolution images so they don’t appear blurry on retina displays and displaying those images at their intended aspect ratio.
For more details and tips, check out this Do’s & Don’ts article published by Apple Developer.
Not sure where to start? QA Graphics has you covered! Contact us today to find out how our experienced UX/UI Designers can help deliver a uniquely engaging experience for your audience!




